What Are The Different Types of Website Traffic?

You finally have set up tracking for your website! What a magnificent step. Tracking software like Google Analytics can provide helpful insights to how your website is doing and where it can improve. This tracking software provides a lot of metrics including many different forms of traffic. What is the difference between each form of traffic and what can you take away from each? Marketing companies in South Jersey provided some brief knowledge on the different forms of traffic. 


What is Website Traffic? 

Website traffic is the number of users that venture to a specific website. Similar to car traffic on the interstate or foot traffic for a brick and mortar store. It is extremely important to be aware of how much volume comes into your store as well as your website in this situation. If you are keeping tabs on traffic, you can see different spikes and drops when changes in your marketing strategy and plan occur. For example, if you edited your home page, you want to see if the new home page helped with web traffic or decreased it. It is a great performance measure. 


Direct Traffic 

The first type of traffic is direct traffic. Direct traffic refers to traffic that has reached your site by directly typing in your URL without using a search engine. Direct traffic can also be from a bookmark or favorite that the user saved from the past. In most cases, direct traffic consists of returning users and customers to your website. These returning users and customers no longer need to use a search engine to find you due to already being on your site before. Another way a user can count as direct traffic is if they clicked a link within a word document or spreadsheet.


Referral Traffic

Another form of web traffic is referral traffic. Referral traffic consists of users who visit your website through external links. External links are described as any links that don’t come from your own website or Google. Referral traffic is a quite valuable metric for not only you but also Google. High referral traffic shows Google that users enjoy your website enough to share it enough on their own web pages. These links are considered backlinks to your website. A strong rapport of backlinks from various sites can greatly improve referral traffic and search engine ranking as well. 


Social Traffic

Social traffic is our third time of web traffic. Social traffic is any traffic that comes from social media platforms such as FaceBook, Instagram, Twitter, and so forth. Every time a social media user clicks a link that is embedded in a post, image, or video, that will count towards your social traffic volume. Social traffic is a great indicator of how your posts are doing on social media and how engaging your brand truly is. 


Organic Traffic  

The last form of traffic is organic traffic. Organic traffic is any user that came to your website from a search engine result page (SERP) such as Google, Bing, Yahoo, and so on. This unpaid traffic truly shows how much users are finding you when they type in keywords that your organization is (hopefully) going after. A strong search engine optimization strategy can capture immense value with organic traffic. 


We hope this helps!

 

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